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Search results for “performance advertising”
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018
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7:53:56 AM
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ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
92% of APAC customers fail to complete travel booking online
04/18/2018
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11:43:08 AM
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Travel agents in the region face the biggest struggle to convert customers with 95.5% of them abandoning their online booking.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018
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8:00:55 AM
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The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018
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8:15:53 AM
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How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Major factors impacting hotel website conversion and solutions
02/05/2018
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8:31:38 PM
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Traffic, devices, locations and rates are the four major factors that inpact hotel website conversion rates, but looking only at conversion rate solely can miss the bigger picture.
What Booking.com’s rise in TV ads budget means for hotel brands
11/23/2017
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8:59:13 PM
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Priceline's Booking.com intends to shift marketing strategy away from performance-based advertising, with an intended 55% increase in TV advertising spend.
Restaurant marketing platform RedTable expands beyond Greater China
12/26/2017
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3:41:17 PM
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Global restaurant marketing platform RedTable has recently signed supply contracts with major OTAs in Taiwan, Japan, and Singapore to provide customers across Asia with Korean food tourism products.
Booking.com's China plan: Localization is more about re-invention
12/08/2017
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11:36:52 PM
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“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
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